Quality graphics are a very important component of a successful website, ad campaign, or print media. They immediately draw the eye and present that all important first impression. And first impressions can mean the difference between someone clicking away from your website without seeing what you have to say or tossing your advertisement into the trash without reading it.
Surf out onto the internet today and you'll find many web sites with graphic images that look as if they've been created by kids, or someone with poor eyesight, and even poorer design ability. The images are not worth the bandwidth they take up on the web, or the money you spent to have the images created.